{"id":12571,"date":"2017-02-27T12:00:25","date_gmt":"2017-02-27T17:00:25","guid":{"rendered":"http:\/\/panamaextrema.com\/pe\/?p=12571"},"modified":"2017-02-21T13:15:25","modified_gmt":"2017-02-21T18:15:25","slug":"twitter-protagonista-la-nueva-campana-apple","status":"publish","type":"post","link":"https:\/\/panamaextrema.com\/pe\/twitter-protagonista-la-nueva-campana-apple\/","title":{"rendered":"Twitter es el protagonista de la nueva campa\u00f1a de Apple"},"content":{"rendered":"<p>Apple h<b>a estrenado una nueva campa\u00f1a publicitaria en televisi\u00f3n resaltando algunas de las mayores virtudes de sus iPads <\/b>\u2026usando Twitter. De hecho son tuits reales escritos por personas reales en la plataforma.&nbsp;<\/p>\n<blockquote><p>Es una estrategia curiosa considerando que el modelo de 12,9 pulgadas fue lanzado en septiembre de 2015 y que el modelo de 9,7 pulgadas se puso a la venta en marzo de 2016. Podr\u00eda ser un pre\u00e1mbulo a la renovaci\u00f3n de estos modelos.<\/p><\/blockquote>\n<p>Tambi\u00e9n <b>resulta curioso el uso de mensajes publicados en Twitter considerando que el futuro de la red social<\/b> sigue en duda a falta de crecimiento en nuevos usuarios, reducci\u00f3n continua de ingresos por publicidad y la falta de soluciones definitivas al problema del acoso.<\/p>\n<blockquote><p>Dos de los anuncios de la nueva campa\u00f1a de Apple se centran en mensajes en Twitter que se quejan de problemas con sus PCs, como virus incontrolables o Internet lento. Otros dos est\u00e1n basados en personas que se sorprenden de la existencia de Word para iPad o el mito que un iPad no puede ser usado para trabajar.<\/p><\/blockquote>\n<p>La campa\u00f1a <b>publicitaria recuerda a aquellos comerciales de Mac versus PC, en su momento una de las campa\u00f1as m\u00e1s exitosas <\/b>de la compa\u00f1\u00eda, donde se resaltaron las virtudes de Mac frente a los PCs con Windows. Ahora Apple tiene que trabajar muy duro para luchar contra la idea de que sus tablets no son adecuadas para trabajar y ser productivo.<\/p>\n<blockquote><p>A\u00fan as\u00ed, Apple tiene un largo camino que recorrer para lograr que iOS sea un sistema operativo mucho m\u00e1s orientado al trabajo; e impulsar a desarrolladores a que publiquen aplicaciones profesionales que rivalicen y funcionen mejor que sus contrapartes en Mac o PC.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Apple ha estrenado una nueva campa\u00f1a publicitaria en televisi\u00f3n resaltando algunas de las mayores virtudes de sus iPads \u2026usando Twitter. De hecho son tuits reales escritos por personas reales en la plataforma.&nbsp; Es una estrategia curiosa considerando que el modelo de 12,9 pulgadas fue lanzado en septiembre de 2015 y que el modelo de 9,7 &hellip;<\/p>\n","protected":false},"author":2,"featured_media":12572,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[40],"tags":[],"class_list":["post-12571","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter es el protagonista de la nueva campa\u00f1a de Apple &#171; PanamaExtrema.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panamaextrema.com\/pe\/twitter-protagonista-la-nueva-campana-apple\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter es el protagonista de la nueva campa\u00f1a de Apple &#171; PanamaExtrema.com\" \/>\n<meta property=\"og:description\" content=\"Apple ha estrenado una nueva campa\u00f1a publicitaria en televisi\u00f3n resaltando algunas de las mayores virtudes de sus iPads \u2026usando Twitter. 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