Instagram<\/b> anunci\u00f3 que incluir\u00e1 las compras<\/b> dentro de la propia aplicaci\u00f3n<\/b>, permitiendo comprar las productos que aparezcan dentro de las fotograf\u00edas, una iniciativa pensada de momento para 20 marcas y que supone una amenaza para el liderazgo del comercio electr\u00f3nico de Amazon.<\/p>\n
A partir de ahora, en publicaciones seleccionadas los usuarios podr\u00e1n pinchar sobre determinados productos y ver una imagen del mismo, con una descripci\u00f3n, su coste<\/b> y un enlace que lo redirige al lugar donde se puede comprar.<\/p>\n
Las marcas seleccionadas incluyen firmas de ropa deportiva como Adidas o hasta la l\u00ednea de productos de belleza de la estrella de los realities Kylie Jenner, o los dise\u00f1os de Prada y Oscar de la Renta.<\/p>\n
El movimiento es un esfuerzo de la tecnol\u00f3gica propiedad de Facebook por capitalizar la popularidad entre los perfiles de moda e influencers y las compa\u00f1\u00edas que quieren promocionar sus productos, seg\u00fan indica The Wall Street Journal.<\/p>\n
\u201cDesde la perspectiva del consumidor, estamos construyendo una experiencia de compra completa<\/b>\u201d, afirma el jefe de producto de Instagram, Vishal Shah.<\/p><\/blockquote>\n
Los usuarios podr\u00e1n vincular su cuenta de Instagram con la de Paypal<\/b>, guardando el m\u00e9todo de pago dentro de la propia aplicaci\u00f3n.<\/p>\n
Adem\u00e1s de ofrecer las compras, la tecnol\u00f3gica de San Francisco (California) podr\u00e1 utilizar estos datos para refinar sus algoritmos y mostrar anuncios adaptados a los miembros de la red social.<\/p>\n
Instagram cuenta con m\u00e1s de mil millones de usuarios mensuales <\/b>y es muy popular entre el p\u00fablico joven y aficionado a la moda.<\/p>\n
De acuerdo con Shah, \u201cla gente ya estaba comprando en Instagram. Es solo que les estaba costando m\u00e1s tiempo\u201d.<\/p>\n
<\/p>\n
Las marcas que quieran estar disponibles pagar\u00e1n una tasa para cubrir los gastos derivados de procesar los pagos a trav\u00e9s de tarjeta de cr\u00e9dito y otros derivados de la compra, aunque no detallaron de qu\u00e9 clase.<\/p>\n
S\u00ed explicaron que, de probarse exitosa, Instagram plantear\u00eda modificar cu\u00e1nto cobran a las marcas que quieran vender sus productos en la plataforma.<\/p>\n","protected":false},"excerpt":{"rendered":"
Instagram anunci\u00f3 que incluir\u00e1 las compras dentro de la propia aplicaci\u00f3n, permitiendo comprar las productos que aparezcan dentro de las fotograf\u00edas, una iniciativa pensada de momento para 20 marcas y que supone una amenaza para el liderazgo del comercio electr\u00f3nico de Amazon. A partir de ahora, en publicaciones seleccionadas los usuarios podr\u00e1n pinchar sobre determinados productos y ver una imagen …<\/p>\n","protected":false},"author":2,"featured_media":26968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[40],"tags":[],"class_list":["post-26967","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-noticias"],"yoast_head":"\n
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