{"id":27260,"date":"2019-04-12T18:00:36","date_gmt":"2019-04-12T23:00:36","guid":{"rendered":"http:\/\/panamaextrema.com\/pe\/?p=27260"},"modified":"2019-04-12T08:49:22","modified_gmt":"2019-04-12T13:49:22","slug":"google-maps-se-convierte-en-una-maquina-de-hacer-dinero","status":"publish","type":"post","link":"https:\/\/panamaextrema.com\/pe\/google-maps-se-convierte-en-una-maquina-de-hacer-dinero\/","title":{"rendered":"Google Maps se convierte en una m\u00e1quina de hacer dinero"},"content":{"rendered":"<p><b>Google<\/b>&nbsp;se convirti\u00f3 en la compa\u00f1\u00eda de Internet m\u00e1s rentable del mundo gracias a la publicidad en las b\u00fasquedas. Ahora, est\u00e1 convirtiendo otro&nbsp;<b>servicio web&nbsp;<\/b>popular en una m\u00e1quina de hacer dinero.<\/p>\n<blockquote><p><b>Google Maps<\/b>&nbsp;es una parte indispensable de la vida de m\u00e1s de 1.000 millones de personas que la utilizan para viajar, explorar nuevas ciudades o encontrar un nuevo restaurante. El servicio ha sido principalmente gratuito y sin anuncios desde su lanzamiento hace 14 a\u00f1os.<\/p><\/blockquote>\n<p class=\"\">&nbsp;<\/p>\n<p>Las entrevistas con ejecutivos y clientes de&nbsp;<b>Google<\/b>&nbsp;muestran que esto est\u00e1 cambiando, a medida que el gigante de<b>&nbsp;Internet&nbsp;<\/b>aumenta las formas en que los anunciantes pueden llegar a los usuarios de&nbsp;<b>Maps<\/b>, al tiempo que aumenta los precios para algunas empresas que utilizan la tecnolog\u00eda subyacente.&nbsp;<\/p>\n<blockquote><p>La aplicaci\u00f3n ahora destaca regularmente las ubicaciones patrocinadas y muestra listas de pago adicional cuando las personas buscan estaciones de servicio, cafeter\u00edas u otros negocios cercanos.<\/p><\/blockquote>\n<p>\u00abHay una gran oportunidad para que aumenten la monetizaci\u00f3n\u00bb, afirma&nbsp;<b>Andy Taylor, director asociado de investigaci\u00f3n<\/b>&nbsp;de la agencia de marketing digital Merkle. \u00abHan estado jugando lento\u00bb.<\/p>\n<p>El negocio de las b\u00fasquedas permanece inmensamente rentable y en crecimiento, pero no puede durar para siempre. M\u00e1s personas est\u00e1n buscando a trav\u00e9s de Amazon.com. Y en los dispositivos m\u00f3viles, Google ya ha llenado la parte superior de los resultados de b\u00fasqueda con anuncios, lo que deja menos espacio para publicidad.&nbsp;<\/p>\n<p>En comparaci\u00f3n,&nbsp;<b>Maps<\/b>&nbsp;parece un nuevo territorio preparado para que los sistemas de publicidad de&nbsp;<b>Google<\/b>&nbsp;comiencen a bombear d\u00f3lares desde lo que es un gigante de datos sin explotar.<\/p>\n<blockquote><p>\u00abA veces digo que el activo m\u00e1s submonetizado que cubro es&nbsp;<b>Google Maps<\/b>\u00ab, dijo&nbsp;<b>Brian Nowak, analista de Morgan Stanley<\/b>, mientras entrevistaba al jefe de negocios de&nbsp;<b>Google<\/b>, Philipp Schindler, en una conferencia reciente.<\/p><\/blockquote>\n<p>Tambi\u00e9n existe la posibilidad de que esta iniciativa de<b>&nbsp;Google Maps<\/b>conduzca a&nbsp;<b>Google<\/b>&nbsp;hacia crecientes obst\u00e1culos regulatorios.&nbsp;<b>Europa<\/b>&nbsp;ha atacado a la compa\u00f1\u00eda por violar la ley de competencia, y hay una creciente demanda en&nbsp;<b>EEUU&nbsp;<\/b>para regular la recopilaci\u00f3n de datos, los est\u00e1ndares de privacidad y el negocio de anuncios de&nbsp;<b>Google<\/b>. Recabar m\u00e1s dinero de&nbsp;<b>Maps<\/b>, donde millones de personas comparten informaci\u00f3n personal a diario, podr\u00eda provocar un mayor escrutinio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&nbsp;se convirti\u00f3 en la compa\u00f1\u00eda de Internet m\u00e1s rentable del mundo gracias a la publicidad en las b\u00fasquedas. Ahora, est\u00e1 convirtiendo otro&nbsp;servicio web&nbsp;popular en una m\u00e1quina de hacer dinero. Google Maps&nbsp;es una parte indispensable de la vida de m\u00e1s de 1.000 millones de personas que la utilizan para viajar, explorar nuevas ciudades o encontrar un &hellip;<\/p>\n","protected":false},"author":2,"featured_media":27261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[40],"tags":[],"class_list":["post-27260","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Maps se convierte en una m\u00e1quina de hacer dinero &#171; PanamaExtrema.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panamaextrema.com\/pe\/google-maps-se-convierte-en-una-maquina-de-hacer-dinero\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Maps se convierte en una m\u00e1quina de hacer dinero &#171; PanamaExtrema.com\" \/>\n<meta property=\"og:description\" content=\"Google&nbsp;se convirti\u00f3 en la compa\u00f1\u00eda de Internet m\u00e1s rentable del mundo gracias a la publicidad en las b\u00fasquedas. Ahora, est\u00e1 convirtiendo otro&nbsp;servicio web&nbsp;popular en una m\u00e1quina de hacer dinero. Google Maps&nbsp;es una parte indispensable de la vida de m\u00e1s de 1.000 millones de personas que la utilizan para viajar, explorar nuevas ciudades o encontrar un &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/panamaextrema.com\/pe\/google-maps-se-convierte-en-una-maquina-de-hacer-dinero\/\" \/>\n<meta property=\"og:site_name\" content=\"PanamaExtrema.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/panamaextrema\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-12T23:00:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2019\/04\/f02ebae12a074309904218ce691c31c0-1.jpeg?fit=847%2C476&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"847\" \/>\n\t<meta property=\"og:image:height\" content=\"476\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"panamaextrema.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@panamaextrema\" \/>\n<meta name=\"twitter:site\" content=\"@panamaextrema\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"panamaextrema.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/panamaextrema.com\\\/pe\\\/google-maps-se-convierte-en-una-maquina-de-hacer-dinero\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/panamaextrema.com\\\/pe\\\/google-maps-se-convierte-en-una-maquina-de-hacer-dinero\\\/\"},\"author\":{\"name\":\"panamaextrema.com\",\"@id\":\"https:\\\/\\\/panamaextrema.com\\\/pe\\\/#\\\/schema\\\/person\\\/7ca24a931bc3c98cfc88b6c295f7e370\"},\"headline\":\"Google Maps se convierte en una m\u00e1quina de hacer dinero\",\"datePublished\":\"2019-04-12T23:00:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/panamaextrema.com\\\/pe\\\/google-maps-se-convierte-en-una-maquina-de-hacer-dinero\\\/\"},\"wordCount\":432,\"image\":{\"@id\":\"https:\\\/\\\/panamaextrema.com\\\/pe\\\/google-maps-se-convierte-en-una-maquina-de-hacer-dinero\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/panamaextrema.com\\\/pe\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/f02ebae12a074309904218ce691c31c0-1.jpeg?fit=847%2C476&ssl=1\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/panamaextrema.com\\\/pe\\\/google-maps-se-convierte-en-una-maquina-de-hacer-dinero\\\/\",\"url\":\"https:\\\/\\\/panamaextrema.com\\\/pe\\\/google-maps-se-convierte-en-una-maquina-de-hacer-dinero\\\/\",\"name\":\"Google Maps se convierte en una m\u00e1quina de hacer dinero &#171; 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