{"id":27693,"date":"2019-05-10T21:00:15","date_gmt":"2019-05-11T02:00:15","guid":{"rendered":"http:\/\/panamaextrema.com\/pe\/?p=27693"},"modified":"2019-05-10T08:55:47","modified_gmt":"2019-05-10T13:55:47","slug":"nike-lanza-escaner-de-pie-para-conocer-talla-ideal-de-zapato","status":"publish","type":"post","link":"https:\/\/panamaextrema.com\/pe\/nike-lanza-escaner-de-pie-para-conocer-talla-ideal-de-zapato\/","title":{"rendered":"Nike lanza esc\u00e1ner de pie para conocer talla ideal de zapato"},"content":{"rendered":"<p class=\"\">La marca de zapatos deportivos&nbsp;<b>Nike<\/b>&nbsp;lanzar\u00e1 en unos meses una herramienta para&nbsp;<b>escanear<\/b>&nbsp;que medir\u00e1 y recordar\u00e1 el largo, ancho y otras dimensiones de los pies de sus clientes usando la c\u00e1mara de los smartphones.<\/p>\n<blockquote><p><b>La app<\/b>&nbsp;le dir\u00e1 a los consumidores qu\u00e9 talla deber\u00e1n comprar. Con esta innovaci\u00f3n, Nike espera reducir las devoluciones en internet mientras al mismo tiempo busca vender m\u00e1s productos a trav\u00e9s de sus sitios web y aplicaciones m\u00f3viles.<\/p><\/blockquote>\n<p>Sin embargo,&nbsp;<b>Nike<\/b>&nbsp;tambi\u00e9n tendr\u00e1 algo que nunca antes tuvo: una enorme cantidad de datos de personas comunes, una posible mina de oro para la empresa, que dice que utilizar\u00e1 la informaci\u00f3n para mejorar el dise\u00f1o de sus zapatos. En gran parte, Nike se basa en los pies de atletas famosos para producir sus zapatillas.<\/p>\n<p class=\"\">&nbsp;<\/p>\n<p class=\"\">\u201cLos Nike ser\u00e1n mejores y ser\u00e1n zapatos que te acomoden mejor a ti y a todos\u201d, dijo Michael Martin, quien supervisa los sitios web y apps de la empresa.<\/p>\n<p>Nike no vender\u00e1 ni compartir\u00e1 los datos con otras compa\u00f1\u00edas, dijo Martin. Agreg\u00f3 que los compradores no tienen que guardar el escaneo de sus pies en las cuentas Nike. Pero si lo hacen, s\u00f3lo tendr\u00e1n que escanearse una vez y las apps, sitios web y tiendas de la marca conocer\u00e1n sus dimensiones cada vez que necesiten comprar zapatos deportivos. Los empleados de las tiendas Nike tambi\u00e9n estar\u00e1n equipados con iPods para hacer los escaneos, reemplazando el calibrador de metal.<\/p>\n<p>Lo dif\u00edcil para Nike ser\u00e1 convencer a la gente de medirse el pie. La mayor\u00eda cree que ya sabe qu\u00e9 talla de zapato es, dice Brad Eckhart, exejecutivo en la cadena de zapater\u00edas Finish Line y ahora consultor de ventas minoristas en Colombus Consulting.<\/p>\n<p>Sin embargo, Nike recibe medio mill\u00f3n de quejas al a\u00f1o relacionadas con la talla y medidas de clientes. Y reconoce lo que muchos compradores ya han sospechado: cada uno de los estilos de sus zapatos deportivos tienen un acomodo diferente, incluso si son de la misma talla. Una zapatilla de piel podr\u00e1 estar m\u00e1s justa y quiz\u00e1s se necesita una talla m\u00e1s grande, las tejidas pueden ser m\u00e1s complacientes. Adem\u00e1s las agujetas pueden descompensar todo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de zapatos deportivos&nbsp;Nike&nbsp;lanzar\u00e1 en unos meses una herramienta para&nbsp;escanear&nbsp;que medir\u00e1 y recordar\u00e1 el largo, ancho y otras dimensiones de los pies de sus clientes usando la c\u00e1mara de los smartphones. La app&nbsp;le dir\u00e1 a los consumidores qu\u00e9 talla deber\u00e1n comprar. Con esta innovaci\u00f3n, Nike espera reducir las devoluciones en internet mientras al mismo &hellip;<\/p>\n","protected":false},"author":2,"featured_media":27694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[40],"tags":[],"class_list":["post-27693","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike lanza esc\u00e1ner de pie para conocer talla ideal de zapato &#171; PanamaExtrema.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panamaextrema.com\/pe\/nike-lanza-escaner-de-pie-para-conocer-talla-ideal-de-zapato\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike lanza esc\u00e1ner de pie para conocer talla ideal de zapato &#171; PanamaExtrema.com\" \/>\n<meta property=\"og:description\" content=\"La marca de zapatos deportivos&nbsp;Nike&nbsp;lanzar\u00e1 en unos meses una herramienta para&nbsp;escanear&nbsp;que medir\u00e1 y recordar\u00e1 el largo, ancho y otras dimensiones de los pies de sus clientes usando la c\u00e1mara de los smartphones. La app&nbsp;le dir\u00e1 a los consumidores qu\u00e9 talla deber\u00e1n comprar. 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