{"id":39675,"date":"2021-10-13T21:48:11","date_gmt":"2021-10-14T02:48:11","guid":{"rendered":"https:\/\/panamaextrema.com\/pe\/?p=39675"},"modified":"2021-10-13T21:48:11","modified_gmt":"2021-10-14T02:48:11","slug":"el-consumidor-en-el-centro-del-ecosistema-de-pagos","status":"publish","type":"post","link":"https:\/\/panamaextrema.com\/pe\/el-consumidor-en-el-centro-del-ecosistema-de-pagos\/","title":{"rendered":"El consumidor en el centro del ecosistema de pagos"},"content":{"rendered":"<blockquote><p>A medida que la transformaci\u00f3n digital impulsa a la industria de pagos a responder aceleradamente al cambio en el comportamiento de los consumidores, Mastercard expone la importancia y valor que tienen las experiencias seguras, simples y sin fricci\u00f3n<\/p><\/blockquote>\n<p class=\"x_MsoNormal\">Mastercard celebr\u00f3 la cuarta edici\u00f3n del&nbsp;Digital Payments Summit, en el que expertos de la industria abordaron los retos que enfrenta el ecosistema de pagos en la regi\u00f3n de M\u00e9xico y Centroam\u00e9rica, las tendencias a futuro, el consumidor como el eje central y la importancia de la innovaci\u00f3n para fomentar la inclusi\u00f3n.<\/p>\n<p class=\"x_MsoNormal\">&nbsp;<\/p>\n<p class=\"x_MsoNormal\">Hoy, los consumidores tienen en sus manos el poder total para decidir c\u00f3mo, cu\u00e1ndo, d\u00f3nde y a trav\u00e9s de qu\u00e9 m\u00e9todo de pago desean realizar sus transacciones. Desde esta perspectiva, los panelistas del evento compartieron su visi\u00f3n sobre el papel que juega&nbsp;<span lang=\"ES-MX\">Mastercard para propiciar un ecosistema de pagos&nbsp;<b>simple y personalizado, 100% digital, 100% seguro, inclusivo y que habilita las nuevas tendencias.<\/b><\/span><\/p>\n<p class=\"x_MsoNormal\">En palabras de Jorge Noguera, Presidente Divisional de Mastercard para M\u00e9xico y Centroam\u00e9rica, \u201cEl ecosistema de pagos se est\u00e1 transformado a medida que los actores evolucionan de instituciones de ladrillo y mortero a socios \u00e1giles y digitales. Sin embargo, el ganador final es el consumidor quien, gracias a esta transformaci\u00f3n, recibir\u00e1 un conjunto de servicios bancarios m\u00e1s flexible, transparente, personalizado, asequible y digital\u201d.<\/p>\n<p class=\"x_MsoNormal\">Los expertos participantes en el foro, abordaron algunos ejemplos de implementaciones exitosas como la Billetera Digital BAC Credomatic, una experiencia ultra personalizada, en donde el uso del tel\u00e9fono o dispositivo m\u00f3vil es central para realizar pagos simples, seguros, r\u00e1pidos y sin contacto, eliminando la necesidad del dinero en efectivo o la tarjeta f\u00edsica.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39677 size-full\" src=\"https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2021\/10\/DPS-1.jpeg?resize=618%2C349&#038;ssl=1\" alt=\"\" width=\"618\" height=\"349\" srcset=\"https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2021\/10\/DPS-1.jpeg?w=650&amp;ssl=1 650w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2021\/10\/DPS-1.jpeg?resize=400%2C226&amp;ssl=1 400w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/p>\n<p class=\"x_MsoNormal\">Ante un mundo hiperconectado, fue imposible no abordar la importancia de incorporar al ecosistema de pagos tecnolog\u00edas como el de&nbsp;<a href=\"https:\/\/www.mastercard.com\/news\/press\/2021\/april\/mastercard-to-acquire-ekata-to-advance-digital-identity-efforts\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">Ekata<\/a>, \u00e9sta permite verificar la identidad de consumidores y empresas en tiempo real durante aperturas de cuentas, pagos y otra variedad de interacciones digitales. Adem\u00e1s, buscar mejorar la forma en que se toman decisiones al momento a trav\u00e9s de incorporar millones de elementos de identidad que ofrecen puntaciones \u00fanicas que garantizan&nbsp;<span lang=\"ES-MX\">experiencias de compra seguras.<\/span><\/p>\n<p class=\"x_MsoNormal\"><span lang=\"ES-MX\">Sin lugar a dudas, en&nbsp;<\/span>M\u00e9xico y Centroam\u00e9rica contin\u00faan existiendo oportunidades importantes para la innovaci\u00f3n, es por ello que las entidades financieras y las empresas tienen el reto no solo de dise\u00f1ar productos y servicios que agreguen valor a la vida de las personas sino de desarrollar un ecosistema de pagos m\u00e1s conectado e inclusivo.<\/p>\n<p class=\"x_MsoNormal\">Muestra de ello es&nbsp;<span lang=\"ES-MX\">la implementaci\u00f3n de la estrategia \u201cDigital Country Partnerships\u201d enfocada en generar acuerdos con organismos gubernamentales, estableciendo una agenda de cooperaci\u00f3n alineada con las estrategias y prioridades de desarrollo de los mercados. M\u00e9xico y Centroam\u00e9rica han liderado esta implementaci\u00f3n al firmar acuerdos este a\u00f1o,&nbsp;<\/span>centrados en la digitalizaci\u00f3n de los pagos, la inclusi\u00f3n financiera y el desarrollo econ\u00f3mico, con programas que incluyen beneficios directos para los ciudadanos.<\/p>\n<p class=\"x_AMIText\"><span lang=\"ES-CR\">Panam\u00e1 se convirti\u00f3 en el primer pa\u00eds de Am\u00e9rica Latina y el Caribe en firmar una alianza con Mastercard enfocada en impulsar la Agenda Digital del gobierno, brindando sus conocimientos y amplia experiencia como l\u00edder innovador en pagos, infraestructura digital, seguridad y soluciones contra el ciberfraude. Con esta alianza se proporciona capacitaci\u00f3n y educaci\u00f3n continua a ciudadanos y propietarios de peque\u00f1as empresas en temas como seguridad digital y pagos electr\u00f3nicos, lo que resultar\u00e1 en una oferta amplia de beneficios a los paname\u00f1os.<\/span><\/p>\n<p class=\"x_AMIText\"><span lang=\"ES-CR\">Eventos como el Digital Summit definen las tendencias y nos permiten entender el alcance que tienen los avances dentro ecosistema de pagos actual.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A medida que la transformaci\u00f3n digital impulsa a la industria de pagos a responder aceleradamente al cambio en el comportamiento de los consumidores, Mastercard expone la importancia y valor que tienen las experiencias seguras, simples y sin fricci\u00f3n Mastercard celebr\u00f3 la cuarta edici\u00f3n del&nbsp;Digital Payments Summit, en el que expertos de la industria abordaron los &hellip;<\/p>\n","protected":false},"author":1,"featured_media":39676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[40],"tags":[],"class_list":["post-39675","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El consumidor en el centro del ecosistema de pagos &#171; 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