La\u00a0Asamblea Extraordinaria de Socios Compromisarios del FC Barcelona<\/b>, la primera telem\u00e1tica del club en toda su historia, aprob\u00f3 con\u00a0625 votos a favor, 49 votos en contra y 27 votos en blanco<\/b>\u00a0el acuerdo de patrocinio con\u00a0Spotify<\/b>, que incluye los frontales de las camisetas del primer equipo masculino y el femenino, la ropa de entrenamiento de ambos y los \u2018title rights<\/b>\u2019 del\u00a0Camp Nou<\/b>.<\/p>\n
Se ratific\u00f3 el acuerdo al que lleg\u00f3 la junta directiva de\u00a0Joan Laporta<\/b>\u00a0con la empresa sueca de reproducci\u00f3n de m\u00fasica por \u2018streaming<\/b>\u2019 a mediados de marzo y Spotify aparecer\u00e1 a partir del 1 de julio de 2022 como patrocinador de los cinco activos que forman parte de esta alianza, rese\u00f1\u00f3 EFE.<\/p>\n
\u201cPor su magnitud es el acuerdo de patrocinio m\u00e1s importante que el\u00a0club<\/b>\u00a0ha firmado en su historia\u201d, sentenci\u00f3 Joan Laporta. Durante sus intervenciones y las del vicepresidente del \u00e1rea de mercadotecnia,\u00a0Juli Guiu<\/b>, siguieron sin desvelarse las cifras del acuerdo con Spotify bas\u00e1ndose en un acuerdo de confidencialidad solicitado por la empresa dirigida por\u00a0Daniel Ek<\/b>.<\/p>\n
\n
Los socios compromisarios aprobaron el acuerdo sin conocer las cifras oficiales, pero seg\u00fan pudo saber EFE ser\u00e1n de\u00a070 millones de euros anuales<\/b>\u00a0en total por todos los activos contando las variables. De estos 70 millones,\u00a060<\/b>\u00a0ser\u00e1n por los frontales de las camisetas, 5 por la ropa de entrenamiento y otros 5 por los \u2018title rights\u2019 del Camp Nou.<\/p><\/blockquote>\n
El acuerdo por las camisetas es por cuatro a\u00f1os; el de la ropa de entrenamiento por tres; y el de los \u2018title rights\u2019, por cuatro. Pero, una vez est\u00e9 terminada la remodelaci\u00f3n del Camp Nou, prevista para finales de 2025, la cifra que pagar\u00e1 Spotify por el nombre del estadio se multiplicar\u00e1 y la vinculaci\u00f3n para este activo tendr\u00e1 una duraci\u00f3n de 12 a\u00f1os, como confirm\u00f3 Laporta.<\/p>\n
\u201cHabr\u00e1 conciertos en el Camp Nou y con el equipo femenino seguro que encontraremos nuevas formas de colaboraci\u00f3n que reforzar\u00e1n nuestro compromiso con la igualdad\u201d, explic\u00f3 Laporta, exponiendo alguna de las derivadas del acuerdo que van m\u00e1s all\u00e1 de los principales activos. \u201cHay mucho camino por recorrer conjuntamente con Spotify\u201d, a\u00f1adi\u00f3.<\/p><\/blockquote>\n
Por otro lado, el presidente desvel\u00f3 que \u201cel acuerdo con Spotify ha creado unas sinergias important\u00edsimas para el club\u201d y que \u201cdesde que se anunci\u00f3, se han acercado al FC Barcelona empresas del sector de Spotify para hablar de colaboraciones\u201d.<\/p>\n
En total, emitieron su voto\u00a0906 socios compromisarios<\/b>\u00a0de los\u00a04.478<\/b>\u00a0que estaban llamados a participar en esta\u00a0asamblea telem\u00e1tica<\/b>, que empez\u00f3 con media hora de retraso a causa de problemas t\u00e9cnicos.<\/p>\n","protected":false},"excerpt":{"rendered":"
La\u00a0Asamblea Extraordinaria de Socios Compromisarios del FC Barcelona, la primera telem\u00e1tica del club en toda su historia, aprob\u00f3 con\u00a0625 votos a favor, 49 votos en contra y 27 votos en blanco\u00a0el acuerdo de patrocinio con\u00a0Spotify, que incluye los frontales de las camisetas del primer equipo masculino y el femenino, la ropa de entrenamiento de ambos …<\/p>\n","protected":false},"author":2,"featured_media":41615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[40],"tags":[],"class_list":["post-41614","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-noticias"],"yoast_head":"\n
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