{"id":41948,"date":"2022-04-21T09:16:18","date_gmt":"2022-04-21T14:16:18","guid":{"rendered":"https:\/\/panamaextrema.com\/pe\/?p=41948"},"modified":"2022-04-21T09:16:18","modified_gmt":"2022-04-21T14:16:18","slug":"tiktok-ganara-mas-dinero-que-twitter-y-snapchat-juntos","status":"publish","type":"post","link":"https:\/\/panamaextrema.com\/pe\/tiktok-ganara-mas-dinero-que-twitter-y-snapchat-juntos\/","title":{"rendered":"TikTok ganar\u00e1 m\u00e1s dinero que Twitter y Snapchat juntos"},"content":{"rendered":"

TikTok sigue triunfando como la aplicaci\u00f3n de redes sociales favorita de los adolescentes y de los anunciantes en todo el mundo. Seg\u00fan un nuevo informe de Insider Intelligence, se prev\u00e9 que para finales de este a\u00f1o los ingresos publicitarios de TikTok a nivel global se tripliquen a 11.64 mil millones de d\u00f3lares.<\/p>\n

M\u00e1s de la mitad de esos ingresos de TikTok (6 mil millones de d\u00f3lares) provienen de Estados Unidos, a pesar de que la red social enfrenta un fuerte escrutinio regulatorio por la transferencias de datos de estadounidenses a China. Se estima que para 2024 los ingresos de TikTok superen los 23 mil millones de d\u00f3lares.<\/p>\n

\"\"
Ingresos publicitarios de TikTok 2019-2024 | Gr\u00e1fico: Insider Intelligence<\/figcaption><\/figure>\n

Esta cifra supera el ingreso publicitario combinado de Twitter y Snapchat, que se espera que generen 5 mil 580 millones y 4 mil 860 millones, respectivamente, para 2022, con un valor combinado menor por un total de 10.44 mil millones de d\u00f3lares.<\/p>\n

TikTok apunta a competir con los reyes de la publicidad<\/strong>
\nEl auge de TikTok entre los anunciantes tiene mucho que ver con la oportunidad de negocio multimillonario que representa la Generaci\u00f3n Z. Tan s\u00f3lo en 2021, la base de usuarios de TikTok se dispar\u00f3 a los mil millones y, seg\u00fan el informe, la popularidad de la aplicaci\u00f3n entre los adolescentes sigue aumentando.<\/p>\n

\u201cEl 33 por ciento de los adolescentes estadounidenses encuestados dijo que TikTok era su aplicaci\u00f3n de redes sociales favorita, superando a Snapchat (31%) por primera vez\u201d. Adem\u00e1s, el tiempo que los usuarios dedican a esta red social es cada vez mayor con un promedio de 19 horas al mes, seg\u00fan datos de data.ai.<\/p>\n

Aunque la red social a\u00fan se encuentra muy lejos de los gigantes de la publicidad como Google y Meta, su crecimiento no deja de impresionar e incluso la antes llamada Facebook la considera su principal competidor, mientras que el a\u00f1o pasado TikTok desbanc\u00f3 a Google como el sitio web m\u00e1s popular del mundo.<\/p>\n

TikTok est\u00e1 m\u00e1s que dispuesto a tomar el pastel publicitario colocando anuncios en cada rinc\u00f3n de la plataforma para que lleguen a la audiencia m\u00e1s j\u00f3ven. Por ejemplo, est\u00e1 probando una versi\u00f3n beta para permitir anuncios criptogr\u00e1ficos y anuncios en sus resultados de b\u00fasqueda. Tambi\u00e9n est\u00e1 probando TikTok Shopping entre comerciantes seleccionados de Shopify y lanz\u00f3 nuevas herramientas para crear anuncios en Realidad Aumentada.<\/p>\n

Por DPLNews.<\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok sigue triunfando como la aplicaci\u00f3n de redes sociales favorita de los adolescentes y de los anunciantes en todo el mundo. Seg\u00fan un nuevo informe de Insider Intelligence, se prev\u00e9 que para finales de este a\u00f1o los ingresos publicitarios de TikTok a nivel global se tripliquen a 11.64 mil millones de d\u00f3lares. M\u00e1s de la …<\/p>\n","protected":false},"author":1,"featured_media":41958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[9],"tags":[],"class_list":["post-41948","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-tecnologia"],"yoast_head":"\nTikTok ganar\u00e1 m\u00e1s dinero que Twitter y Snapchat juntos « PanamaExtrema.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panamaextrema.com\/pe\/tiktok-ganara-mas-dinero-que-twitter-y-snapchat-juntos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok ganar\u00e1 m\u00e1s dinero que Twitter y Snapchat juntos « PanamaExtrema.com\" \/>\n<meta property=\"og:description\" content=\"TikTok sigue triunfando como la aplicaci\u00f3n de redes sociales favorita de los adolescentes y de los anunciantes en todo el mundo. 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