{"id":51641,"date":"2024-01-04T12:21:45","date_gmt":"2024-01-04T17:21:45","guid":{"rendered":"https:\/\/panamaextrema.com\/pe\/?p=51641"},"modified":"2024-01-04T14:41:38","modified_gmt":"2024-01-04T19:41:38","slug":"diageo-anuncia-a-ignacio-barbero-como-el-nuevo-vicepresidente-de-marketing-e-innovacion-para-centroamerica-y-el-caribe","status":"publish","type":"post","link":"https:\/\/panamaextrema.com\/pe\/diageo-anuncia-a-ignacio-barbero-como-el-nuevo-vicepresidente-de-marketing-e-innovacion-para-centroamerica-y-el-caribe\/","title":{"rendered":"DIAGEO anuncia a Ignacio Barbero Como el nuevo Vicepresidente de Marketing e Innovaci\u00f3n para Centroam\u00e9rica y el Caribe"},"content":{"rendered":"

DIAGEO, la reconocida compa\u00f1\u00eda global y l\u00edder en el sector de bebidas espirituosas premium, ha oficializado el nombramiento de Ignacio Barbero como Vicepresidente de Marketing e Innovaci\u00f3n para la regi\u00f3n de Centroam\u00e9rica y el Caribe<\/strong>. Este cambio marca el inicio de una nueva fase en la que la visi\u00f3n y la experiencia de Ignacio ser\u00e1n fundamentales para impulsar la excelencia y fortalecer la construcci\u00f3n de marcas en este mercado din\u00e1mico y en constante evoluci\u00f3n.<\/p>\n

Barbero, con una s\u00f3lida formaci\u00f3n en Econom\u00eda de la Empresa por la Universidad Torcuato Di Tella en Buenos Aires, Argentina y una enriquecedora carrera previa en consultor\u00eda y gesti\u00f3n de productos, se ha destacado en DIAGEO por su liderazgo y creatividad desde que se uni\u00f3 en 2012. Su recorrido profesional lo ha llevado desde Gerente de Marca de Vodka y Ron en Chile, hasta roles de gran relevancia como Jefe de Whisky para la regi\u00f3n sur y posteriormente para el Caribe y Centroam\u00e9rica, y m\u00e1s recientemente, como Director de Marketing e Innovaci\u00f3n en la misma regi\u00f3n.<\/p>\n

\n
Hablando de su nueva posici\u00f3n, expres\u00f3: \u00abAsumir la Vicepresidencia de Marketing e Innovaci\u00f3n en una regi\u00f3n tan rica y diversa es una gran responsabilidad y un privilegio. M\u00e1s que mantenernos al d\u00eda, nuestro reto es anticipar y definir las tendencias. Nuestro objetivo es liderar con un marketing que trascienda lo convencional, dialogando con la cultura y creando experiencias genuinamente centradas en el consumidor. Estoy entusiasmado por dirigir iniciativas que fortalezcan nuestras marcas y refuercen nuestro compromiso con la innovaci\u00f3n.\u201d<\/em><\/div>\n<\/blockquote>\n

Con ra\u00edces argentinas y suizas, Ignacio representa una mezcla de pasi\u00f3n global y precisi\u00f3n estrat\u00e9gica. Su inter\u00e9s en el emprendimiento y las inversiones de impacto, junto con su gusto por el golf y el cine, complementan su liderazgo en DIAGEO, una empresa que valora la diversidad y la innovaci\u00f3n.\"\"<\/span><\/a><\/p>\n

 <\/div>\n
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DIAGEO, la reconocida compa\u00f1\u00eda global y l\u00edder en el sector de bebidas espirituosas premium, ha oficializado el nombramiento de Ignacio Barbero como Vicepresidente de Marketing e Innovaci\u00f3n para la regi\u00f3n de Centroam\u00e9rica y el Caribe. Este cambio marca el inicio de una nueva fase en la que la visi\u00f3n y la experiencia de Ignacio ser\u00e1n fundamentales …<\/p>\n","protected":false},"author":1,"featured_media":51642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[40],"tags":[],"class_list":["post-51641","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-noticias"],"yoast_head":"\nDIAGEO anuncia a Ignacio Barbero Como el nuevo Vicepresidente de Marketing e Innovaci\u00f3n para Centroam\u00e9rica y el Caribe « PanamaExtrema.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panamaextrema.com\/pe\/diageo-anuncia-a-ignacio-barbero-como-el-nuevo-vicepresidente-de-marketing-e-innovacion-para-centroamerica-y-el-caribe\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIAGEO anuncia a Ignacio Barbero Como el nuevo Vicepresidente de Marketing e Innovaci\u00f3n para Centroam\u00e9rica y el Caribe « PanamaExtrema.com\" \/>\n<meta property=\"og:description\" content=\"DIAGEO, la reconocida compa\u00f1\u00eda global y l\u00edder en el sector de bebidas espirituosas premium, ha oficializado el nombramiento de Ignacio Barbero como Vicepresidente de Marketing e Innovaci\u00f3n para la regi\u00f3n de Centroam\u00e9rica y el Caribe. 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