{"id":51996,"date":"2024-02-08T08:16:47","date_gmt":"2024-02-08T13:16:47","guid":{"rendered":"https:\/\/panamaextrema.com\/pe\/?p=51996"},"modified":"2024-02-08T08:16:47","modified_gmt":"2024-02-08T13:16:47","slug":"heineken-presenta-excusas-0-0","status":"publish","type":"post","link":"https:\/\/panamaextrema.com\/pe\/heineken-presenta-excusas-0-0\/","title":{"rendered":"HEINEKEN\u00ae presenta EXCUSAS 0.0"},"content":{"rendered":"<p><span data-ogsc=\"black\">El paname\u00f1o le encanta la fiesta y una que no tiene comparaci\u00f3n son los carnavales. Aprovechando estas fechas Heineken\u00ae, como parte de su compromiso con el consumo responsable de alcohol, promueve de manera innovadora una iniciativa que busca concientizar a los paname\u00f1os sobre la premisa que no existe ning\u00fan tipo de excusa para tomar y manejar.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-51998\" src=\"https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/02\/HNK_Excusas-2-1-540x675.webp?resize=443%2C554&#038;ssl=1\" alt=\"\" width=\"443\" height=\"554\" srcset=\"https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/02\/HNK_Excusas-2-1-jpeg.webp?resize=540%2C675&amp;ssl=1 540w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/02\/HNK_Excusas-2-1-jpeg.webp?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/02\/HNK_Excusas-2-1-jpeg.webp?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/02\/HNK_Excusas-2-1-jpeg.webp?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 443px) 100vw, 443px\" \/><\/p>\n<p><span data-ogsc=\"black\">Esta iniciativa nace desde el escuchar, reflexionar y entender que dar excusas en alg\u00fan momento es de lo m\u00e1s humano. Bajo esta premisa Heineken\u00ae genera un acercamiento frente a frente con la gente, a trav\u00e9s de activaciones, los medios y redes sociales para crear conciencia y sensibilizar frente a un problema cultural que por ejemplo en temporada de carnaval tiende a aumentar considerablemente, de hecho, en el 2023 el aumento en infracciones por<\/span>&nbsp;<span data-ogsc=\"black\">aliento alcoh\u00f3lico y por embriaguez&nbsp;<\/span>comprobada fue 54%&nbsp;<span data-ogsc=\"black\">m\u00e1s que el a\u00f1o anterior.<\/span><\/p>\n<p class=\"x_MsoNormal\"><span lang=\"ES-CO\">\u00abComo marca siempre buscamos conectar y sin duda todos queremos participar de la \u00e9poca m\u00e1s esperada del a\u00f1o en Panam\u00e1 como son los carnavales.&nbsp; Esta semana donde la alegr\u00eda junta a miles de paname\u00f1os es el momento perfecto para que podamos abrir conversaci\u00f3n en torno al consumo responsable y como no existe ninguna excusa para tomar y manejar.&nbsp; Con eso, buscamos llevar ese mensaje de manera creativa para que las personas al escuchar argumentos o excusas absolutamente inexcusables tengan ese momento de reflexi\u00f3n para que cuando manejen no tomen\u201d, se\u00f1al\u00f3 Bernardo Spielmann, Director de Marketing de HEINEKEN Panam\u00e1.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-51997\" src=\"https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/02\/IMAGEN-540x675.webp?resize=469%2C586&#038;ssl=1\" alt=\"\" width=\"469\" height=\"586\" srcset=\"https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/02\/IMAGEN-jpg.webp?resize=540%2C675&amp;ssl=1 540w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/02\/IMAGEN-jpg.webp?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/02\/IMAGEN-jpg.webp?resize=768%2C961&amp;ssl=1 768w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/02\/IMAGEN-jpg.webp?w=1125&amp;ssl=1 1125w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><\/p>\n<p class=\"x_MsoNormal\"><span lang=\"ES-CO\">\u201cUna de las acciones a destacar es que Heineken\u00ae cre\u00f3 un nuevo \u201cret\u00e9n\u201d antes de la fiesta para prevenir el consumo mientras se maneja.<\/span><span lang=\"ES-CO\">&nbsp;<\/span><span lang=\"ES-CO\">En el ret\u00e9n de Heineken\u00ae 0.0 se entregar\u00e1n productos cuyos envases incluir\u00e1n las frases \/ excusas que se han robado la conversaci\u00f3n pero que ahora van acompa\u00f1adas de un mensaje de reflexi\u00f3n y responsabilidad:&nbsp;<b>En Carnavales no hay Excusas. En serio, cuando maneje no tome.&nbsp;<\/b>Flor Carvallo, CEO Publicis Groupe Panama.<\/span><\/p>\n<p class=\"x_MsoNormal\"><span lang=\"ES-CO\">Excusas 0.0 es una campa\u00f1a alegre y jocosa que no deja de lado el hecho que siempre queremos tener momentos para celebrar y pasarla bien, pero no existe excusa v\u00e1lida para olvidarnos que tenemos una responsabilidad al volante con nosotros y los dem\u00e1s.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El paname\u00f1o le encanta la fiesta y una que no tiene comparaci\u00f3n son los carnavales. Aprovechando estas fechas Heineken\u00ae, como parte de su compromiso con el consumo responsable de alcohol, promueve de manera innovadora una iniciativa que busca concientizar a los paname\u00f1os sobre la premisa que no existe ning\u00fan tipo de excusa para tomar y &hellip;<\/p>\n","protected":false},"author":1,"featured_media":51999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[40],"tags":[],"class_list":["post-51996","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HEINEKEN\u00ae presenta EXCUSAS 0.0 &#171; PanamaExtrema.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panamaextrema.com\/pe\/heineken-presenta-excusas-0-0\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HEINEKEN\u00ae presenta EXCUSAS 0.0 &#171; PanamaExtrema.com\" \/>\n<meta property=\"og:description\" content=\"El paname\u00f1o le encanta la fiesta y una que no tiene comparaci\u00f3n son los carnavales. 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