{"id":52274,"date":"2024-03-07T14:51:52","date_gmt":"2024-03-07T19:51:52","guid":{"rendered":"https:\/\/panamaextrema.com\/pe\/?p=52274"},"modified":"2024-03-07T14:51:52","modified_gmt":"2024-03-07T19:51:52","slug":"oscars-2024-como-el-influencer-marketing-es-la-nueva-estrella-de-las-peliculas","status":"publish","type":"post","link":"https:\/\/panamaextrema.com\/pe\/oscars-2024-como-el-influencer-marketing-es-la-nueva-estrella-de-las-peliculas\/","title":{"rendered":"Oscars 2024: \u00bfC\u00f3mo el influencer marketing es la nueva estrella de las pel\u00edculas?"},"content":{"rendered":"<p class=\"styles_paragraph__GiKq6\">El pr\u00f3ximo&nbsp;<u>10 de marzo<\/u>&nbsp;es la fecha designada para los Premios Oscars 2024, tambi\u00e9n conocidos como los Premios de la Academia. Estos son una prestigiosa ceremonia anual que otorga la Academia de las Artes y las Ciencias Cinematogr\u00e1ficas de Estados Unidos para celebrar los logros destacados en la industria cinematogr\u00e1fica.&nbsp;<\/p>\n<p class=\"styles_paragraph__GiKq6\">La edici\u00f3n pasada marc\u00f3 dos hitos de audiencia debido a que fue vista por aproximadamente 18.8 millones de espectadores en Estados Unidos, seg\u00fan cifras preliminares de Fast National Live + Same Day publicadas por<u>&nbsp;<\/u><a class=\"styles_link__gwrpq\" href=\"https:\/\/variety.com\/2023\/tv\/news\/2023-oscar-ratings-academy-awards-audience-1235550070\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Nielsen y ABC<\/u><\/a><u>.<\/u>&nbsp;Esto fue un aumento de<strong>&nbsp;12% con respecto a la ceremonia de 2022, pero todav\u00eda baja en comparaci\u00f3n con a\u00f1os anteriores<\/strong>. Adem\u00e1s, la propia gala compiti\u00f3 contra el final de temporada de la aclamada serie&nbsp;<strong>\u201cThe Last of Us\u201d<\/strong>, protagonizada por el chileno Pedro Pascal, que atrajo 8.2 millones de espectadores.&nbsp;<\/p>\n<p class=\"styles_paragraph__GiKq6\">A nivel Latinoam\u00e9rica, la premiaci\u00f3n ha contado con mayor visibilidad por la aparici\u00f3n de influencers, tanto en la alfombra roja como en la pantalla grande.&nbsp;\u200b&nbsp;<\/p>\n<p class=\"styles_paragraph__GiKq6\">En M\u00e9xico, el caso m\u00e1s notorio fue&nbsp;<strong>Javier Ibarreche<\/strong>, el creador de contenido que salt\u00f3 a la fama por sus cr\u00edticas a pel\u00edculas a trav\u00e9s de redes sociales, principalmente TikTok. El carisma y conectividad de Ibarreche con su audiencia lo llevaron a formar parte de la alfombra roja, para charlar uno a uno con los artistas cinematogr\u00e1ficos m\u00e1s importantes del planeta en los Premios Oscars 2023, acci\u00f3n que se repetir\u00e1 este a\u00f1o.&nbsp;\u200b&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-52275\" src=\"https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/03\/pexels-engin-akyurt-2098578-1-1-675x450.webp?resize=618%2C412&#038;ssl=1\" alt=\"\" width=\"618\" height=\"412\" srcset=\"https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/03\/pexels-engin-akyurt-2098578-1-1-jpg.webp?resize=675%2C450&amp;ssl=1 675w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/03\/pexels-engin-akyurt-2098578-1-1-jpg.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/03\/pexels-engin-akyurt-2098578-1-1-jpg.webp?w=900&amp;ssl=1 900w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/p>\n<p class=\"styles_paragraph__GiKq6\">Ibarreche, cuenta con&nbsp;<strong>11.1 millones de seguidores en TikTok, aproximadamente m\u00e1s de un mill\u00f3n de seguidores en Instagram, y 329 mil suscriptores en su canal \u201cYo te lo comparo\u201d,<\/strong>&nbsp;adem\u00e1s de colaborar en los canales de distintos streamings. A trav\u00e9s de su \u00e9xito como influencer y conductor, ha logrado tener participaci\u00f3n como&nbsp;actor de doblaje para pel\u00edculas como \u201cTransformers: El despertar de las bestias\u201d \u2013 siendo la voz de&nbsp;Mirage y de \u201cSpiderman: A trav\u00e9s del Spider verso\u201d, con el personaje de La Mancha.&nbsp;<\/p>\n<blockquote class=\"Quote_container___qk9S Quote_alignLeft__N_T5c\">\n<div class=\"Quote_content__4f7t4\">De acuerdo con&nbsp;<strong>Jimena G\u00f3mez, VP de&nbsp;<\/strong><a class=\"styles_link__gwrpq\" href=\"https:\/\/another.co\/?utm_source=https%3A%2F%2Fanother-company-panama.another.co%2F&amp;utm_id=Oscars%2BPanam%C3%A1\" target=\"_blank\" rel=\"noopener noreferrer\"><u><em><strong>another<\/strong><\/em><\/u><\/a><strong>, agencia de comunicaci\u00f3n estrat\u00e9gica con la mayor oferta en Am\u00e9rica Latina, y CEO de RAW Talent,&nbsp;<\/strong>los influencers hoy en d\u00eda son las personas que juegan un papel bastante importante en la toma de decisiones para promocionar, criticar e invitar a sus audiencias a ver determinadas pel\u00edculas.<\/div>\n<\/blockquote>\n<blockquote class=\"Quote_container___qk9S Quote_alignLeft__N_T5c\">\n<div class=\"Quote_content__4f7t4\">\u201cEl influencer marketing en el cine tiene un poder tan relevante, que las nuevas generaciones prefieren escuchar a sus creadores de contenido favoritos, antes de saber si una pel\u00edcula o serie vale la pena para dedicarle un fin de semana, un marat\u00f3n, o simplemente pasar un tiempo de ocio\u201d, coment\u00f3 G\u00f3mez.&nbsp;\u200b&nbsp;<\/div>\n<\/blockquote>\n<p class=\"styles_paragraph__GiKq6\">Seg\u00fan un estudio de&nbsp;<a class=\"styles_link__gwrpq\" href=\"https:\/\/influencermarketinghub.com\/es\/informe-bechmark-marketing-de-influencers-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Influencer Marketing Hub,<\/u><\/a>&nbsp;el 92% de los consumidores conf\u00edan en las recomendaciones de los influencers, y el 72% han comprado un producto o servicio despu\u00e9s de ver una recomendaci\u00f3n de creadores de contenido en redes sociales.&nbsp;\u200b&nbsp;<\/p>\n<p class=\"styles_paragraph__GiKq6\">Las campa\u00f1as que se desarrollen con estos perfiles tienen que ser trabajadas por personal con una amplia experiencia en influencer marketing, y conexiones con los mejores creadores de contenido de Am\u00e9rica Latina para contar historias, tocar las fibras m\u00e1s sensibles de las audiencias objetivo, y entregar resultados por encima de lo esperado.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pr\u00f3ximo&nbsp;10 de marzo&nbsp;es la fecha designada para los Premios Oscars 2024, tambi\u00e9n conocidos como los Premios de la Academia. Estos son una prestigiosa ceremonia anual que otorga la Academia de las Artes y las Ciencias Cinematogr\u00e1ficas de Estados Unidos para celebrar los logros destacados en la industria cinematogr\u00e1fica.&nbsp; La edici\u00f3n pasada marc\u00f3 dos hitos &hellip;<\/p>\n","protected":false},"author":1,"featured_media":52275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[40],"tags":[],"class_list":["post-52274","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oscars 2024: \u00bfC\u00f3mo el influencer marketing es la nueva estrella de las pel\u00edculas? &#171; PanamaExtrema.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panamaextrema.com\/pe\/oscars-2024-como-el-influencer-marketing-es-la-nueva-estrella-de-las-peliculas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oscars 2024: \u00bfC\u00f3mo el influencer marketing es la nueva estrella de las pel\u00edculas? &#171; PanamaExtrema.com\" \/>\n<meta property=\"og:description\" content=\"El pr\u00f3ximo&nbsp;10 de marzo&nbsp;es la fecha designada para los Premios Oscars 2024, tambi\u00e9n conocidos como los Premios de la Academia. 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