{"id":53880,"date":"2024-09-16T16:07:17","date_gmt":"2024-09-16T21:07:17","guid":{"rendered":"https:\/\/panamaextrema.com\/pe\/?p=53880"},"modified":"2024-09-16T16:15:39","modified_gmt":"2024-09-16T21:15:39","slug":"arcosdorados-effie-awards-2024","status":"publish","type":"post","link":"https:\/\/panamaextrema.com\/pe\/arcosdorados-effie-awards-2024\/","title":{"rendered":"Arcos Dorados es reconocida por su innovaci\u00f3n disruptiva en los Effie Awards 2024"},"content":{"rendered":"<p class=\"x_MsoNormal\"><span lang=\"es\">Arcos Dorados, la franquicia maestra de McDonald&#8217;s en Am\u00e9rica Latina y el Caribe, celebra con gran orgullo haber sido galardonada en los Effie Awards Panam\u00e1 2024, destac\u00e1ndose como l\u00edder en la industria por su efectividad en marketing y comunicaci\u00f3n. Estos prestigiosos premios, que reconocen la creatividad y la innovaci\u00f3n en diversas industrias, resaltan las campa\u00f1as y plataformas que logran un impacto significativo en sus mercados.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-53882\" src=\"https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/09\/Arcos-Dorados-Effie-Awards-2-e1726520803928-675x466.jpeg?resize=618%2C427&#038;ssl=1\" alt=\"\" width=\"618\" height=\"427\" srcset=\"https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/09\/Arcos-Dorados-Effie-Awards-2-e1726520803928.jpeg?resize=675%2C466&amp;ssl=1 675w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/09\/Arcos-Dorados-Effie-Awards-2-e1726520803928.jpeg?resize=1024%2C707&amp;ssl=1 1024w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/09\/Arcos-Dorados-Effie-Awards-2-e1726520803928.jpeg?resize=768%2C531&amp;ssl=1 768w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/09\/Arcos-Dorados-Effie-Awards-2-e1726520803928.jpeg?resize=110%2C75&amp;ssl=1 110w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/09\/Arcos-Dorados-Effie-Awards-2-e1726520803928.jpeg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/p>\n<p class=\"x_MsoNormal\"><span lang=\"es\">Arcos Dorados se alz\u00f3 con el Gran Effie y un Effie de Oro en la categor\u00eda Servicios de Entrega y Delivery por su campa\u00f1a disruptiva para su app de delivery \u00abPide y Pasa\u00bb, desarrollada por la agencia Leo Burnett. Donde se sorprende a los ba\u00f1istas de Isla Taboga con la entrega de pedidos a trav\u00e9s de jet skis, como parte del lanzamiento de la opci\u00f3n de delivery en la app de McDonald\u2019s. Esta iniciativa no solo sobresali\u00f3 por su creatividad, sino tambi\u00e9n por su efectividad al reforzar el mensaje de que McDonald&#8217;s est\u00e1 siempre cerca, incluso en los lugares m\u00e1s inesperados, permitiendo a los clientes disfrutar del verano sin interrupciones. La campa\u00f1a fue complementada con una estrategia de medios que destac\u00f3 por su enfoque pr\u00e1ctico e innovador.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-53881\" src=\"https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/09\/Arcos-Dorados-Effie-Awards-1.jpeg?resize=506%2C675&#038;ssl=1\" alt=\"\" width=\"506\" height=\"675\" srcset=\"https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/09\/Arcos-Dorados-Effie-Awards-1.jpeg?resize=506%2C675&amp;ssl=1 506w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/09\/Arcos-Dorados-Effie-Awards-1.jpeg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/09\/Arcos-Dorados-Effie-Awards-1.jpeg?resize=1152%2C1536&amp;ssl=1 1152w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2024\/09\/Arcos-Dorados-Effie-Awards-1.jpeg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" \/><\/p>\n<p class=\"x_MsoNormal\"><span lang=\"es\">Estos reconocimientos subrayan el compromiso de Arcos Dorados con la innovaci\u00f3n y la excelencia en el servicio al cliente, reafirmando su liderazgo en la industria al adaptar y mejorar continuamente su oferta digital para satisfacer las necesidades de sus consumidores.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arcos Dorados, la franquicia maestra de McDonald&#8217;s en Am\u00e9rica Latina y el Caribe, celebra con gran orgullo haber sido galardonada en los Effie Awards Panam\u00e1 2024, destac\u00e1ndose como l\u00edder en la industria por su efectividad en marketing y comunicaci\u00f3n. Estos prestigiosos premios, que reconocen la creatividad y la innovaci\u00f3n en diversas industrias, resaltan las campa\u00f1as &hellip;<\/p>\n","protected":false},"author":1,"featured_media":53881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[40],"tags":[],"class_list":["post-53880","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Arcos Dorados es reconocida por su innovaci\u00f3n disruptiva en los Effie Awards 2024 &#171; PanamaExtrema.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panamaextrema.com\/pe\/arcosdorados-effie-awards-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arcos Dorados es reconocida por su innovaci\u00f3n disruptiva en los Effie Awards 2024 &#171; PanamaExtrema.com\" \/>\n<meta property=\"og:description\" content=\"Arcos Dorados, la franquicia maestra de McDonald&#8217;s en Am\u00e9rica Latina y el Caribe, celebra con gran orgullo haber sido galardonada en los Effie Awards Panam\u00e1 2024, destac\u00e1ndose como l\u00edder en la industria por su efectividad en marketing y comunicaci\u00f3n. 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