{"id":58368,"date":"2026-04-29T21:58:00","date_gmt":"2026-04-30T02:58:00","guid":{"rendered":"https:\/\/panamaextrema.com\/pe\/?p=58368"},"modified":"2026-04-29T21:58:00","modified_gmt":"2026-04-30T02:58:00","slug":"visa-lanza-visa-agentic-ready-un-programa-para-impulsar-el-comercio-agentico-en-america-latina-y-el-caribe","status":"publish","type":"post","link":"https:\/\/panamaextrema.com\/pe\/visa-lanza-visa-agentic-ready-un-programa-para-impulsar-el-comercio-agentico-en-america-latina-y-el-caribe\/","title":{"rendered":"Visa lanza Visa Agentic Ready, un programa\u00a0para impulsar el comercio ag\u00e9ntico en Am\u00e9rica Latina y el Caribe"},"content":{"rendered":"<blockquote><p><span data-olk-copy-source=\"MessageBody\">Decenas de emisores en Am\u00e9rica Latina y el Caribe ya est\u00e1n probando pagos iniciados por agentes de IA de forma segura, a escala y sobre la infraestructura en la que las personas ya conf\u00edan.<\/span><\/p><\/blockquote>\n<p dir=\"ltr\"><span data-ogsc=\"rgb(0, 0, 0)\" data-olk-copy-source=\"MessageBody\">Visa (NYSE: V) anunci\u00f3 hoy el lanzamiento de <\/span><span data-ogsc=\"rgb(0, 0, 0)\">Visa Agentic Ready en Am\u00e9rica Latina y el Caribe<\/span><span data-ogsc=\"rgb(0, 0, 0)\">, un programa global dise\u00f1ado para ayudar al ecosistema de pagos a prepararse para la pr\u00f3xima era de comercio ag\u00e9ntico. El programa se basa en Visa Intelligent Commerce, el portafolio de iniciativas de Visa que habilita experiencias de comercio seguras, impulsadas por inteligencia artificial a escala.&nbsp;<\/span><\/p>\n<p dir=\"ltr\"><span data-ogsc=\"rgb(0, 0, 0)\">Visa Agentic Ready es un programa global creado para ayudar a los bancos emisores y socios de pagos a prepararse para el comercio iniciado por agentes de IA. El programa permite a los participantes:<\/span><\/p>\n<ul>\n<li dir=\"ltr\" data-ogsc=\"rgb(0, 0, 0)\">\n<p dir=\"ltr\" role=\"presentation\" data-ogsc=\"\"><span data-ogsc=\"\">Probar pagos iniciados por agentes en entornos controlados y reales, utilizando tarjetas activas y comercios reales.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" data-ogsc=\"rgb(0, 0, 0)\">\n<p dir=\"ltr\" role=\"presentation\" data-ogsc=\"\"><span data-ogsc=\"\">Validar flujos clave de pago, incluyendo la inscripci\u00f3n de tarjetas, la tokenizaci\u00f3n, la autenticaci\u00f3n y la autorizaci\u00f3n de transacciones.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" data-ogsc=\"rgb(0, 0, 0)\">\n<p dir=\"ltr\" role=\"presentation\" data-ogsc=\"\"><span data-ogsc=\"\">Evaluar mecanismos de confianza, seguridad y control a medida que los agentes de IA act\u00faan en nombre de consumidores y empresas.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" data-ogsc=\"rgb(0, 0, 0)\">\n<p dir=\"ltr\" role=\"presentation\" data-ogsc=\"\"><span data-ogsc=\"\">Identificar brechas operativas y de preparaci\u00f3n antes de que las transacciones lideradas por agentes escalen de manera masiva.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" data-ogsc=\"rgb(0, 0, 0)\">\n<p dir=\"ltr\" role=\"presentation\" data-ogsc=\"\"><span data-ogsc=\"\">Colaborar con Visa y comercios seleccionados para comprender c\u00f3mo se comportan en la pr\u00e1ctica las transacciones iniciadas por agentes.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" data-ogsc=\"rgb(0, 0, 0)\">\n<p dir=\"ltr\" role=\"presentation\" data-ogsc=\"\"><span data-ogsc=\"\">Prepararse para un despliegue global a medida que el comercio impulsado por agentes se expande en los distintos mercados.<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><span data-ogsc=\"rgb(0, 0, 0)\">\u201cA medida que los agentes de IA influyen cada vez m\u00e1s en la forma en que las personas compran, los pagos deben evolucionar al mismo ritmo\u201d, afirm\u00f3 Catalina Tobar, L\u00edder de Productos de Crecimiento y Alianzas de Visa Am\u00e9rica Latina y el Caribe. \u201cVisa Agentic Ready ayudar\u00e1 a los emisores de la regi\u00f3n a prepararse para pagos iniciados por agentes que sean seguros y escalables, construidos sobre una infraestructura en la que las personas ya conf\u00edan\u201d.<\/span><\/p>\n<p dir=\"ltr\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-58369\" src=\"https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/04\/VisaAgenticReady.jpg?resize=618%2C348&#038;ssl=1\" alt=\"\" width=\"618\" height=\"348\" srcset=\"https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/04\/VisaAgenticReady.jpg?resize=675%2C380&amp;ssl=1 675w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/04\/VisaAgenticReady.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/04\/VisaAgenticReady.jpg?w=800&amp;ssl=1 800w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/p>\n<p dir=\"ltr\"><strong>Dise\u00f1ado para Am\u00e9rica Latina y el Caribe, basado en fundamentos existentes<\/strong><span data-ogsc=\"rgb(0, 0, 0)\"><br \/>\n<\/span><span data-ogsc=\"rgb(0, 0, 0)\">Am\u00e9rica Latina y el Caribe ofrece un entorno s\u00f3lido para la prueba y la colaboraci\u00f3n, con una alta adopci\u00f3n de tokenizaci\u00f3n, passkeys y autenticaci\u00f3n avanzada, capacidades ya bien establecidas en la red global de Visa. En la regi\u00f3n, los tokens de Visa han reducido el fraude en un 70%<\/span><span data-ogsc=\"rgb(0, 0, 0)\"> y han incrementado las autorizaciones en un 9%<\/span><span data-ogsc=\"rgb(0, 0, 0)\">. Con el 50% del comercio electr\u00f3nico regional ya tokenizado, Visa trabaja para alcanzar el 100% de adopci\u00f3n y as\u00ed respaldar una nueva era de comercio seguro impulsado por IA.<\/span><\/p>\n<p dir=\"ltr\"><span data-ogsc=\"rgb(0, 0, 0)\">Visa Agentic Ready opera sobre la capa de confianza de Visa, que integra tokens, identidad, gesti\u00f3n de riesgos y controles para habilitar pagos iniciados por agentes de forma confiable en m\u00faltiples canales y casos de uso. Este trabajo ayuda a los emisores a extender protecciones conocidas a experiencias impulsadas por IA, utilizando tokenizaci\u00f3n y autenticaci\u00f3n biom\u00e9trica para asegurar que los pagos iniciados por agentes est\u00e9n claramente vinculados a una persona real, con consentimiento y control en cada momento clave.<\/span><\/p>\n<p dir=\"ltr\"><span data-ogsc=\"rgb(0, 0, 0)\">De la preparaci\u00f3n a la escala real<\/span><span data-ogsc=\"rgb(0, 0, 0)\"><br \/>\n<\/span><span data-ogsc=\"rgb(0, 0, 0)\">Llevar el comercio ag\u00e9ntico a escala requiere coordinaci\u00f3n en todo el ecosistema de pagos. Visa ya ha incorporado a decenas de clientes al programa y se espera que se sumen m\u00e1s a medida que contin\u00fae su expansi\u00f3n.<\/span><\/p>\n<p dir=\"ltr\"><span data-ogsc=\"rgb(0, 0, 0)\">A trav\u00e9s de pruebas controladas en condiciones de operaci\u00f3n con comercios seleccionados, los participantes pueden validar c\u00f3mo funcionan los pagos iniciados por agentes en entornos reales, generando confianza a medida que estas experiencias pasan del concepto a la realidad.<\/span><\/p>\n<p dir=\"ltr\"><span data-ogsc=\"rgb(0, 0, 0)\">Este trabajo respalda la visi\u00f3n m\u00e1s amplia de Visa sobre un comercio inteligente y programable, en el que credenciales confiables y capacidades de red permiten que los pagos respondan de manera segura y flexible a la intenci\u00f3n, el contexto y los controles del consumidor. A medida que una mayor parte del proceso de compra se automatiza, Visa contribuye a que los agentes puedan actuar de forma fluida en representaci\u00f3n de las personas, manteniendo siempre a los usuarios firmemente en control.<\/span><\/p>\n<p dir=\"ltr\"><span data-ogsc=\"rgb(0, 0, 0)\">Entre los primeros socios emisores que est\u00e1n probando con \u00e9xito el programa Visa Agentic Ready se encuentran: Banco de Chile, BancoEstado, Banco do Brasil, Banco Industrial, Banco Macro, Banco Popular Dominicano, Banco Santa Cruz, Bancolombia, BBVA, BCP, Bradesco, Consorcio Chile, Banco Galicia, Banco ICBC, Naranja X, Pomelo, Banco Promerica Republica Dominicana, Banco Santander, Scotiabank y XP.<\/span><\/p>\n<p dir=\"ltr\"><span data-ogsc=\"rgb(0, 0, 0)\">Asimismo, otros socios que est\u00e1n trabajando activamente con Visa para avanzar en sus capacidades hacia la preparaci\u00f3n ag\u00e9ntica incluyen: Afirme, Aval, Banco de Bogot\u00e1, Banco Popular de Colombia, Davivienda e Interbank.<\/span><\/p>\n<p dir=\"ltr\"><span data-ogsc=\"rgb(0, 0, 0)\">Visa Agentic Ready replica lanzamientos recientes del programa en <\/span><a title=\"Protegido por Outlook: https:\/\/www.visa.co.uk\/about-visa\/newsroom\/press-releases.3437886.html. Haga clic o pulse para seguir el v\u00ednculo.\" href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.visa.co.uk%2Fabout-visa%2Fnewsroom%2Fpress-releases.3437886.html&amp;data=05%7C02%7C%7C3fe62dff40674c8a307608dea6065491%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639130744221029372%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Ak4RB3lKw%2FcILAgmaAcaqbbeAM6jF4lS5zPSbo0PgFk%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\" data-ogsc=\"\"><span data-ogsc=\"rgb(70, 120, 134)\">Europa<\/span><\/a><span data-ogsc=\"rgb(0, 0, 0)\"> y Asia-Pac\u00edfico, y se basa en el impulso de Visa Intelligent Commerce con un amplio conjunto de agentes y socios en <\/span><a title=\"Protegido por Outlook: https:\/\/usa.visa.com\/about-visa\/newsroom\/press-releases.releaseId.21961.html. Haga clic o pulse para seguir el v\u00ednculo.\" href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fusa.visa.com%2Fabout-visa%2Fnewsroom%2Fpress-releases.releaseId.21961.html&amp;data=05%7C02%7C%7C3fe62dff40674c8a307608dea6065491%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639130744221058178%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=PK22notmr5AqDBz3vLG7%2FNczwnlyo5m9Lrn6jrkhP8Y%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"1\" data-ogsc=\"\"><span data-ogsc=\"rgb(70, 120, 134)\">Norteam\u00e9rica<\/span><\/a><span data-ogsc=\"rgb(0, 0, 0)\">, para hacer realidad el comercio impulsado por IA para personas y empresas en todo el mundo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decenas de emisores en Am\u00e9rica Latina y el Caribe ya est\u00e1n probando pagos iniciados por agentes de IA de forma segura, a escala y sobre la infraestructura en la que las personas ya conf\u00edan. Visa (NYSE: V) anunci\u00f3 hoy el lanzamiento de Visa Agentic Ready en Am\u00e9rica Latina y el Caribe, un programa global dise\u00f1ado &hellip;<\/p>\n","protected":false},"author":1,"featured_media":58369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[40],"tags":[],"class_list":["post-58368","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visa lanza Visa Agentic Ready, un programa\u00a0para impulsar el comercio ag\u00e9ntico en Am\u00e9rica Latina y el Caribe &#171; PanamaExtrema.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panamaextrema.com\/pe\/visa-lanza-visa-agentic-ready-un-programa-para-impulsar-el-comercio-agentico-en-america-latina-y-el-caribe\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visa lanza Visa Agentic Ready, un programa\u00a0para impulsar el comercio ag\u00e9ntico en Am\u00e9rica Latina y el Caribe &#171; PanamaExtrema.com\" \/>\n<meta property=\"og:description\" content=\"Decenas de emisores en Am\u00e9rica Latina y el Caribe ya est\u00e1n probando pagos iniciados por agentes de IA de forma segura, a escala y sobre la infraestructura en la que las personas ya conf\u00edan. 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