{"id":58884,"date":"2026-07-29T17:50:10","date_gmt":"2026-07-29T22:50:10","guid":{"rendered":"https:\/\/panamaextrema.com\/pe\/?p=58884"},"modified":"2026-07-29T17:50:10","modified_gmt":"2026-07-29T22:50:10","slug":"el-futuro-de-samsung-en-latinoamerica-plegables-ia-agentica-y-salud-digital-de-la-mano-de-hs-jo","status":"publish","type":"post","link":"https:\/\/panamaextrema.com\/pe\/el-futuro-de-samsung-en-latinoamerica-plegables-ia-agentica-y-salud-digital-de-la-mano-de-hs-jo\/","title":{"rendered":"El futuro de Samsung en Latinoam\u00e9rica: Plegables, IA Ag\u00e9ntica y Salud Digital de la mano de HS Jo"},"content":{"rendered":"<p data-path-to-node=\"1\">En una mesa redonda exclusiva con medios especializados de la regi\u00f3n, tuvimos la oportunidad de conversar en profundidad con <b data-path-to-node=\"1\" data-index-in-node=\"125\">HS Jo (Hong Sang Jo), Presidente y CEO de Samsung Latinoam\u00e9rica<\/b>, junto al equipo regional de Directores de Producto, Inteligencia Artificial e Investigaci\u00f3n y Desarrollo (R&amp;D).<\/p>\n<p data-path-to-node=\"2\">A lo largo de casi una hora de di\u00e1logo directo, la directiva de la gigante surcoreana desglos\u00f3 la estrategia con la que buscan mantener su liderazgo en el mercado latinoamericano. Entre los temas centrales destacaron la <b data-path-to-node=\"2\" data-index-in-node=\"220\">evoluci\u00f3n del portafolio plegable<\/b>, la <b data-path-to-node=\"2\" data-index-in-node=\"258\">transici\u00f3n hacia una IA verdaderamente proactiva<\/b>, los desaf\u00edos de los <b data-path-to-node=\"2\" data-index-in-node=\"328\">costos globales de semiconductores<\/b> y el rol clave que juega Latinoam\u00e9rica en el desarrollo de sus plataformas de <b data-path-to-node=\"2\" data-index-in-node=\"441\">salud y bienestar digital<\/b>.<\/p>\n<p data-path-to-node=\"2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-58891\" src=\"https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-28-at-20.06.54-e1785364662536-675x527.avif\" alt=\"\" width=\"675\" height=\"527\" srcset=\"https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-28-at-20.06.54-e1785364662536-675x527.avif 675w, https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-28-at-20.06.54-e1785364662536.avif 750w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/p>\n<h2 data-path-to-node=\"4\">1. Plegables: Tecnolog\u00eda Flex Titanium para eliminar el arruga (<i data-path-to-node=\"4\" data-index-in-node=\"64\">crease<\/i>)<\/h2>\n<p data-path-to-node=\"5\">Uno de los puntos con mayor debate fue la evoluci\u00f3n t\u00e9cnica de los dispositivos plegables y c\u00f3mo la marca responde a las exigencias de durabilidad y usabilidad de la pantalla interna.<\/p>\n<p data-path-to-node=\"5\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-58894\" src=\"https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/20260722_160151-675x455.avif\" alt=\"\" width=\"675\" height=\"455\" srcset=\"https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/20260722_160151-675x455.avif 675w, https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/20260722_160151-110x75.avif 110w, https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/20260722_160151.avif 750w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/p>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">El material clave:<\/b> La compa\u00f1\u00eda confirm\u00f3 el uso de la tecnolog\u00eda <b data-path-to-node=\"6,0,0\" data-index-in-node=\"64\">Flex Titanium<\/b>, una estructura con titanio que resulta ser <b data-path-to-node=\"6,0,0\" data-index-in-node=\"122\">20 veces m\u00e1s resistente<\/b> y <b data-path-to-node=\"6,0,0\" data-index-in-node=\"148\">30% m\u00e1s delgada y flexible<\/b> que los materiales de generaciones anteriores.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Reducci\u00f3n del pliegue:<\/b> Este avance responde directamente a una de las observaciones m\u00e1s recurrentes de los usuarios: la visibilidad de la arruga central. El nuevo material permite reducir dr\u00e1sticamente el pliegue visual y t\u00e1ctil.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">Patrones de uso real:<\/b> Seg\u00fan estad\u00edsticas internas de Samsung, el <b data-path-to-node=\"6,2,0\" data-index-in-node=\"65\">70% del tiempo<\/b> que un usuario interact\u00faa con un dispositivo plegable de gran formato lo hace con la pantalla abierta. La prioridad del dise\u00f1o ha sido optimizar la experiencia de visualizaci\u00f3n de contenido, productividad y durabilidad estructural.<\/p>\n<\/li>\n<\/ul>\n<blockquote data-path-to-node=\"7\">\n<p data-path-to-node=\"7,0\"><i data-path-to-node=\"7,0\" data-index-in-node=\"0\">\u00abLa clave no est\u00e1 en lanzar un producto por lanzarlo, sino en satisfacer demandas espec\u00edficas del usuario. La serie Fold busca equilibrar la m\u00e1xima productividad en pantalla grande con la portabilidad que exige la vida diaria\u00bb.<\/i><\/p>\n<p id=\"p-rc_a800ad911d0a25c8-20\" data-path-to-node=\"7,1\"><span class=\"citation-3\">\u2014 <\/span><b data-path-to-node=\"7,1\" data-index-in-node=\"2\"><span class=\"citation-3 citation-end-3\">HS Jo, Presidente y CEO de Samsung Latinoam\u00e9rica<\/span><\/b><\/p>\n<\/blockquote>\n<p data-path-to-node=\"7,1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-58889\" src=\"https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-28-at-20.06.53-1-675x506.avif\" alt=\"\" width=\"675\" height=\"506\" srcset=\"https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-28-at-20.06.53-1-675x506.avif 675w, https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-28-at-20.06.53-1.avif 750w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/p>\n<h2 data-path-to-node=\"9\">2. Galaxy AI: De herramientas de edici\u00f3n a una IA Ag\u00e9ntica y Proactiva<\/h2>\n<p data-path-to-node=\"10\">La Inteligencia Artificial ha dejado de ser una novedad complementaria para convertirse en el n\u00facleo de la experiencia de usuario. Los ejecutivos de software e IA explicaron que la industria est\u00e1 presenciando una transici\u00f3n clave en c\u00f3mo se interact\u00faa con el smartphone:<\/p>\n<ul data-path-to-node=\"11\">\n<li>\n<p data-path-to-node=\"11,0,0\"><b data-path-to-node=\"11,0,0\" data-index-in-node=\"0\">De la b\u00fasqueda a la acci\u00f3n:<\/b> La primera etapa de Galaxy AI se centr\u00f3 en funciones individuales como traducci\u00f3n en tiempo real o retoque fotogr\u00e1fico.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,1,0\"><b data-path-to-node=\"11,1,0\" data-index-in-node=\"0\">Sistemas Ag\u00e9nticos:<\/b> La nueva fase integra una IA <b data-path-to-node=\"11,1,0\" data-index-in-node=\"49\">ag\u00e9ntica a nivel de sistema<\/b>. Esto significa que la IA comprende el contexto del usuario y act\u00faa de manera aut\u00f3noma y proactiva, realizando tareas completas de fondo incluso antes de que el usuario haga una solicitud expl\u00edcita.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,2,0\"><b data-path-to-node=\"11,2,0\" data-index-in-node=\"0\">Ecosistema abierto:<\/b> La integraci\u00f3n con aliados estrat\u00e9gicos como Google (Gemini) permite expandir esta inteligencia a aplicaciones de terceros y <i data-path-to-node=\"11,2,0\" data-index-in-node=\"145\">wearables<\/i>, optimizando el consumo de recursos e interacciones.<\/p>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-58885\" src=\"https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/20260722_114406-675x516.avif\" alt=\"\" width=\"675\" height=\"516\" srcset=\"https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/20260722_114406-675x516.avif 675w, https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/20260722_114406.avif 750w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/p>\n<h2 data-path-to-node=\"13\">3. Costos de componentes y el empuje del segmento Premium en LatAm<\/h2>\n<p data-path-to-node=\"14\">Ante el incremento global en el costo de memorias RAM y semiconductores \u2014impulsado por el consumo masivo de datos que exige la IA a nivel mundial\u2014, la directiva abord\u00f3 la estrategia de precios para Latinoam\u00e9rica:<\/p>\n<p data-path-to-node=\"16\">A pesar de que el mercado general de smartphones ha experimentado contracciones a nivel global, <b data-path-to-node=\"16\" data-index-in-node=\"96\">el segmento Premium (dispositivos de m\u00e1s de $600 USD) es el \u00fanico que sigue creciendo en Latinoam\u00e9rica<\/b>.<\/p>\n<p data-path-to-node=\"17\">Para permitir que los consumidores accedan a esta tecnolog\u00eda sin un impacto financiero desmedido, Samsung fortalecer\u00e1 los programas de <b data-path-to-node=\"17\" data-index-in-node=\"135\">Trade-in (canje)<\/b> y alianzas con entidades bancarias para financiamiento y suscripciones locales en mercados clave.<\/p>\n<p data-path-to-node=\"17\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-58893\" src=\"https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/20260722_155858-675x464.avif\" alt=\"\" width=\"675\" height=\"464\" srcset=\"https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/20260722_155858-675x464.avif 675w, https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/20260722_155858-110x75.avif 110w, https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/20260722_155858.avif 750w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/p>\n<h2 data-path-to-node=\"19\">4. Salud Digital, Buceo Profesional y Algoritmos Desarrollados en LatAm<\/h2>\n<p data-path-to-node=\"20\">El apartado de <i data-path-to-node=\"20\" data-index-in-node=\"15\">wellness<\/i> y dispositivos vestibles trajo noticias clave sobre la app <b data-path-to-node=\"20\" data-index-in-node=\"83\">Samsung Health 7.0<\/b> y sus relojes avanzados:<\/p>\n<h3 data-path-to-node=\"21\">\ud83e\udd3f Buceo Profesional con Mares (Galaxy Watch Ultra 2)<\/h3>\n<p data-path-to-node=\"22\">El <i data-path-to-node=\"22\" data-index-in-node=\"3\">Galaxy Watch Ultra 2<\/i> integra certificaci\u00f3n bajo norma de buceo extremo y una alianza con la firma l\u00edder <b data-path-to-node=\"22\" data-index-in-node=\"107\">Mares<\/b>. El reloj funciona como una computadora de buceo capaz de operarse <b data-path-to-node=\"22\" data-index-in-node=\"180\">hasta 110 metros de profundidad<\/b>, calculando en tiempo real:<\/p>\n<ul data-path-to-node=\"23\">\n<li>\n<p data-path-to-node=\"23,0,0\">Tiempos de descompresi\u00f3n.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"23,1,0\">Saturaci\u00f3n de nitr\u00f3geno en sangre para prevenir la enfermedad por descompresi\u00f3n.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"23,2,0\">Velocidad de ascenso y temperatura del agua.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"24\">\ud83c\udfc3 Rendimiento y Nutrici\u00f3n<\/h3>\n<p data-path-to-node=\"25\">Para deportes como el <i data-path-to-node=\"25\" data-index-in-node=\"22\">Trail Running<\/i>, el dispositivo mide la composici\u00f3n corporal y la p\u00e9rdida de agua por sudoraci\u00f3n, enviando <b data-path-to-node=\"25\" data-index-in-node=\"127\">alertas de hidrataci\u00f3n personalizadas<\/b> que le indican al atleta exactamente cu\u00e1nto l\u00edquido debe reponer.<\/p>\n<h3 data-path-to-node=\"26\">\ud83e\uddec Investigaci\u00f3n y Desarrollo en Latinoam\u00e9rica<\/h3>\n<p data-path-to-node=\"27\">Un aspecto revelado durante la mesa redonda es el rol de los centros de R&amp;D de Samsung en Brasil. Debido a la gran diversidad \u00e9tnica de la regi\u00f3n, los datos recolectados sirven para <b data-path-to-node=\"27\" data-index-in-node=\"182\">entrenar algoritmos de salud que se utilizan globalmente<\/b>. Entre sus avances destacan:<\/p>\n<ul data-path-to-node=\"28\">\n<li>\n<p data-path-to-node=\"28,0,0\"><b data-path-to-node=\"28,0,0\" data-index-in-node=\"0\">Apnea del Sue\u00f1o 2.0:<\/b> Segunda aprobaci\u00f3n de la FDA para medir la severidad del trastorno y alertar cu\u00e1ndo visitar a un especialista.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"28,1,0\"><b data-path-to-node=\"28,1,0\" data-index-in-node=\"0\">Inclusi\u00f3n y Adultos Mayores:<\/b> Algoritmos ajustados para detecci\u00f3n de ca\u00eddas, alertas SOS autom\u00e1ticas e integraci\u00f3n con cl\u00ednicas de monitoreo remoto.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"28,2,0\"><b data-path-to-node=\"28,2,0\" data-index-in-node=\"0\">Galaxy Ring:<\/b> Se confirm\u00f3 que la marca contin\u00faa desarrollando la siguiente generaci\u00f3n de su anillo inteligente, enfocado en integrarse completamente en la plataforma m\u00e9dica.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"30\">5. Conectividad Satelital y Alertas de Emergencia<\/h2>\n<p data-path-to-node=\"31\">En materia de infraestructura, la compa\u00f1\u00eda comparti\u00f3 su visi\u00f3n sobre la conectividad en zonas complejas y la respuesta ante desastres naturales:<\/p>\n<ol start=\"1\" data-path-to-node=\"32\">\n<li>\n<p data-path-to-node=\"32,0,0\"><b data-path-to-node=\"32,0,0\" data-index-in-node=\"0\">Conexi\u00f3n Satelital Directa:<\/b> Tras las primeras implementaciones exitosas (como la alianza con Starlink y operadoras en Chile), Samsung planea evaluar la expansi\u00f3n de conectividad satelital directa para enviar mensajes y datos de emergencia en \u00e1reas sin cobertura celular.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"32,1,0\"><b data-path-to-node=\"32,1,0\" data-index-in-node=\"0\">Alertas Tempranas:<\/b> La integraci\u00f3n entre el sistema operativo y el ecosistema Galaxy ha demostrado ser crucial en eventos s\u00edsmicos recientes en la regi\u00f3n, desplegando notificaciones preventivas autom\u00e1ticas tanto en tel\u00e9fonos como en relojes inteligentes.<\/p>\n<\/li>\n<\/ol>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"618\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 618px; height: 288px;\" data-original-width=\"618\" data-original-height=\"288\" > <div class=\"gallery-group images-1\" style=\"width: 408px; height: 288px;\" data-original-width=\"408\" data-original-height=\"288\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/panamaextrema.com\/pe\/el-futuro-de-samsung-en-latinoamerica-plegables-ia-agentica-y-salud-digital-de-la-mano-de-hs-jo\/20260722_183357\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"404\"> <meta itemprop=\"height\" content=\"284\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"58892\" data-orig-file=\"https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/20260722_183357.avif\" data-orig-size=\"750,528\" data-comments-opened=\"\" data-image-title=\"20260722_183357\" data-image-description=\"\" data-medium-file=\"https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/20260722_183357-675x475.avif\" data-large-file=\"https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/20260722_183357.avif\" src=\"https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/20260722_183357.avif\" srcset=\"https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/20260722_183357.avif 750w, https:\/\/panamaextrema.com\/pe\/wp-content\/uploads\/2026\/07\/20260722_183357-675x475.avif 675w\" width=\"404\" height=\"284\" loading=\"lazy\" data-original-width=\"404\" data-original-height=\"284\" itemprop=\"http:\/\/schema.org\/image\" title=\"20260722_183357\" alt=\"20260722_183357\" style=\"width: 404px; 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height: 211px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>En una mesa redonda exclusiva con medios especializados de la regi\u00f3n, tuvimos la oportunidad de conversar en profundidad con HS Jo (Hong Sang Jo), Presidente y CEO de Samsung Latinoam\u00e9rica, junto al equipo regional de Directores de Producto, Inteligencia Artificial e Investigaci\u00f3n y Desarrollo (R&amp;D). A lo largo de casi una hora de di\u00e1logo directo, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":58890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[9],"tags":[],"class_list":["post-58884","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El futuro de Samsung en Latinoam\u00e9rica: Plegables, IA Ag\u00e9ntica y Salud Digital de la mano de HS Jo &#171; PanamaExtrema.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panamaextrema.com\/pe\/el-futuro-de-samsung-en-latinoamerica-plegables-ia-agentica-y-salud-digital-de-la-mano-de-hs-jo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El futuro de Samsung en Latinoam\u00e9rica: Plegables, IA Ag\u00e9ntica y Salud Digital de la mano de HS Jo &#171; PanamaExtrema.com\" \/>\n<meta property=\"og:description\" content=\"En una mesa redonda exclusiva con medios especializados de la regi\u00f3n, tuvimos la oportunidad de conversar en profundidad con HS Jo (Hong Sang Jo), Presidente y CEO de Samsung Latinoam\u00e9rica, junto al equipo regional de Directores de Producto, Inteligencia Artificial e Investigaci\u00f3n y Desarrollo (R&amp;D). 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